Top 5 Beauty Retail Apps on iOS in Europe: Q2 2025 Performance

During Q2 2025, the performance of the top beauty retail apps on iOS in Europe showcased varied trends in terms of downloads and active users. Here's a closer look at each app's performance metrics, based on data from Sensor Tower.

Mein dm saw a notable fluctuation in weekly downloads, with a peak of approximately 108K in early June. Weekly active users remained relatively stable, starting at around 3.7M and ending the quarter at 3.8M.

SEPHORA - Maquillage, Parfum experienced a dip in weekly downloads mid-quarter, but rebounded to 84K by mid-June. Active users showed a declining trend, beginning at 1.4M and decreasing to 1.3M by the end of June.

Notino: profumi e cosmetici had a steady download rate, with a notable increase to 71K downloads in late June. Active users showed a slight downward trend, starting at 890K and ending at 891K.

Gold Apple: beauty store downloads remained stable, hovering around 40K weekly. Active users decreased from 2.7M at the start of the quarter to approximately 2.1M by the end.

ЛЭТУАЛЬ: косметика, парфюмерия had consistent download numbers, averaging around 30K weekly. The app's active users saw a decline from 872K to 707K over the quarter.

For more in-depth insights and data, visit Sensor Tower's platform.